Decoding Zohran Mamdani's Style Choice: The Garment He Wears Tells Us About Contemporary Masculinity and a Changing Society.
Coming of age in London during the 2000s, I was always surrounded by suits. They adorned businessmen hurrying through the financial district. You could spot them on fathers in Hyde Park, playing with footballs in the evening light. At school, a cheap grey suit was our mandatory uniform. Traditionally, the suit has functioned as a uniform of gravitas, projecting authority and performance—traits I was expected to aspire to to become a "adult". However, until recently, people my age appeared to wear them less and less, and they had all but vanished from my consciousness.
Then came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony wearing a subdued black overcoat, crisp white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captured the public's imagination like no other recent contender for city hall. But whether he was cheering in a music venue or attending a film premiere, one thing was mostly unchanged: he was frequently in a suit. Loosely tailored, modern with unstructured lines, yet traditional, his is a quintessentially middle-class millennial suit—that is, as typical as it can be for a cohort that seldom chooses to wear one.
"The suit is in this weird position," notes men's fashion writer Derek Guy. "It's been dying a slow death since the end of the Second World War," with the real dip arriving in the 1990s alongside "the rise of business casual."
"Today it is only worn in the strictest settings: marriages, memorials, to some extent, court appearances," Guy explains. "It is like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long ceded from everyday use." Numerous politicians "don this attire to say: 'I am a politician, you can have faith in me. You should vote for me. I have legitimacy.'" But while the suit has historically conveyed this, today it enacts authority in the hope of winning public confidence. As Guy clarifies: "Since we're also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it performs masculinity, authority and even closeness to power.
This analysis stayed with me. On the rare occasions I need a suit—for a wedding or formal occasion—I retrieve the one I bought from a Tokyo retailer a few years ago. When I first selected it, it made me feel sophisticated and expensive, but its slim cut now feels passé. I imagine this feeling will be only too familiar for numerous people in the diaspora whose families come from somewhere else, particularly global south countries.
Unsurprisingly, the everyday suit has lost fashion. Like a pair of jeans, a suit's shape goes through cycles; a particular cut can thus characterize an era—and feel rapidly outdated. Take now: more relaxed suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a considerable investment for something likely to be out of fashion within five years. But the attraction, at least in certain circles, endures: recently, department stores report tailoring sales increasing more than 20% as customers "move away from the suit being everyday wear towards an desire to invest in something exceptional."
The Symbolism of a Mid-Market Suit
The mayor's go-to suit is from Suitsupply, a Dutch label that sells in a moderate price bracket. "Mamdani is very much a reflection of his upbringing," says Guy. "A relatively young person, he's neither poor nor extremely wealthy." To that end, his moderately-priced suit will resonate with the demographic most likely to support him: people in their 30s and 40s, college graduates earning professional incomes, often discontented by the cost of housing. It's precisely the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits plausibly don't contradict his stated policies—such as a capping rents, constructing affordable homes, and fare-free public buses.
"It's impossible to imagine a former president wearing this brand; he's a luxury Italian suit person," says Guy. "He's extremely wealthy and grew up in that property development world. A power suit fits seamlessly with that tycoon class, just as more accessible brands fit naturally with Mamdani's cohort."
The legacy of suits in politics is long and storied: from a former president's "shocking" tan suit to other national figures and their suspiciously impeccable, tailored sheen. Like a certain British politician discovered, the suit doesn't just dress the politician; it has the power to characterize them.
Performance of Normality and A Shield
Maybe the key is what one academic refers to the "performance of banality", invoking the suit's long career as a standard attire of political power. Mamdani's particular choice taps into a deliberate modesty, not too casual nor too flashy—"respectability politics" in an unobtrusive suit—to help him appeal to as many voters as possible. But, some think Mamdani would be cognizant of the suit's historical and imperial legacy: "This attire isn't neutral; historians have long noted that its contemporary origins lie in military or colonial administration." Some also view it as a form of protective armor: "It is argued that if you're from a minority background, you aren't going to get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, particularly to those who might doubt it.
Such sartorial "changing styles" is hardly a new phenomenon. Even historical leaders previously donned three-piece suits during their formative years. Currently, other world leaders have begun swapping their usual military wear for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's public persona, the tension between belonging and otherness is visible."
The suit Mamdani selects is highly symbolic. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under scrutiny to conform to what many American voters look for as a sign of leadership," says one expert, while simultaneously needing to walk a tightrope by "not looking like an establishment figure betraying his distinctive roots and values."
Yet there is an sharp awareness of the different rules applied to who wears suits and what is interpreted from it. "This could stem in part from Mamdani being a younger leader, able to assume different personas to fit the occasion, but it may also be part of his multicultural background, where code-switching between cultures, traditions and clothing styles is typical," it is said. "White males can remain unnoticed," but when women and ethnic minorities "attempt to gain the power that suits represent," they must carefully navigate the expectations associated with them.
In every seam of Mamdani's public persona, the tension between belonging and displacement, inclusion and exclusion, is visible. I know well the discomfort of trying to conform to something not designed with me in mind, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, image is not neutral.